The East Mission Life.
Redefining how people and their pets experience playtime.
JUST. GO. PLAY
At East Mission we make products inspired by real life. We believe that pet ownership is about compassion, having fun, expressing yourself, and being present. No matter where you are in your parenthood journey, the bond you’re building with your dog should always feel and look good.
How it was vs. How it is.
Once kept outdoors, man’s best friend has been invited in - now sharing much of our time, experiences, and the living spaces we occupy.
At East Mission, we are pet enthusiasts and product designers. We believe that the products that we use to care for our pets should be a reflection of the pride we take to cultivate companionship and the lifestyle we’ve chosen to pursue. Through thoughtful design and attention to detail, our mission is to better capture this meaning and create products that are as beautiful as the bond you share.
Our products enable you to better enjoy the lifestyle you’ve built with your best friend.
Markets sometimes need a refresh when quantity beats quality. East Mission was born after many fetch and play sessions using every dog toy imaginable. Unimpressed by the selection of toys and how they fit into our home-life, we decided that it was time for a change. We set out to create a collection of high performance toys that never sacrifice aesthetics.
We are a team of engineers and creatives based in Madison, WI.
At East Mission, work and play go hand in hand. We love our pets as much as love dreaming up new ideas on how to serve and care for them. As product designers, we’re driven to create a better experience for modern pet owners and their companions. We’re based in Madison - where you’ll find us enjoying the many open green spaces and beautiful lakes.
How It Started